Marketing Virtual Assistance for Service-based Businesses
Stop juggling everything. Offload your marketing. Start focusing on what actually grows your business.
Marketing virtual assistance for busy service providers ready to scale without burning out
Whether you're a coach, consultant, creative or agency owner, you didn’t start your business to spend hours on marketing.
But as your business grows, so does the workload.
If you’re:
Constantly creating and scheduling content
Missing opportunities because you’re too busy
Spending evenings doing marketing instead of switching off
Feeling stuck because you don’t have the marketing support to grow
You’re in the right place.
Marketing support tailored for service-based businesses
When you have the right marketing support in place, everything changes.
Save hours every week by outsourcing time-consuming marketing tasks
Improve client experience with smooth, professional content systems
Stay organised and in control of your business marketing
Focus on high-value work that sits within your skillset, knowing your marketing is all taken care of
Why Choose My Services
Because your business deserves more than generic support.
Specialised in marketing & service-based businesses – I understand your workflows and client journeys, your audience, and your marketing needs
Proactive, not reactive – I spot gaps and suggest improvements
Flexible support – scale up or down as your business evolves
Reliable and professional – you can trust me to get things done properly drawing on my extensive service-based marketing experience
“Sarah got what I was looking for and understood my industry, so knew what would work and how to target my audience.
She was super efficient and the content was written in the right tone and enthusiasm! Spot on!”
— Louise, Social Media Marketing Business
Marketing VA Services
Copy & Content
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WEBSITE COPYWRITING
Where’s the first place you go when you want to know more about a business?
It’s usually their website, right? That’s how you present your brand to the world, so you need to make a great first impression.
Your website is your shop window. It’s the first glimpse potential customers or clients get of your business.
You have only seconds to convince your visitor that your offers will improve their life by providing the best solution to their problem or helping them achieve a specific goal.
You can do this effectively with engaging, well-structured and persuasive copy that gets your reader’s attention and speaks to the heart of what they want.
Compelling copy that ultimately convinces them to take immediate action.
Your web pages need to work together to:
Quickly and clearly show what you offer and exactly who to to reassure your visitor they’re in the right place straight away
Explain why your reader should care and what sets you apart from the competition so they know you offer the best solution
Convey the benefits of your offers and how they will improve your reader’s life or solve their problems. You need to help them imagine the transformation they’ll experience.
Showcase your brand’s personality and establish your credibility, authority and expertise so they like you and trust you to deliver on your promises
Website Copywriting Services:
Home page, services page, about page, landing page etc.
Between 500 - 3, 000 words per page (as appropriate)
Copy and implementation on your website if needed.
EMAIL COPYWRITING
Wanna know the secret to turning jaded subscribers into loyal buyers?
It’s emotive and compelling email copy that gets their attention, keeps it, and converts it into interest and action.
Is your email list bringing it enough sales for your business?
Done right, it should be, because email is the most effective marketing tool at your fingertips.
It’s the best way to build profitable relationships with both potential and existing clients or customers.
But you need to know how to use it properly so it brings in automatic sales every day.
That means writing and setting up powerful email campaigns and sequences that target the right subscribers in the right way at the right time - wherever they are in their purchasing journey with you.
The email sales funnel:
Build Awareness:
The first stage in the email sales funnel is all about establishing brand recognition and attracting new subscribers with effective list-building tactics. The goal is to generate awareness of your business and introduce your new audience to what you offer.
Encourage Engagement:
Next, you need to nurture the relationship with your new subscriber and compel them to engage with your brand as they consider the benefits of your offers. This is :where you dazzle them with perfectly timed and relevant email campaigns and sequences.
Drive Sales:
Then, it’s time to get the sale. Persuasive copy is key, along with clear Calls To Actions (CTAs) and sending the right offers to the right people at the right time. So you really need to know your subscribers well at this point and what will give them that final push to make a purchase.
Foster Loyalty:
The relationship with your subscribers should not just continue but deepen once they’ve bought from you. It’s far easier (and less costly) to sell to repeat customers than try to gain new ones. You need to focus on keeping your audience engaged and encourage them to make repeat purchases and become advocates for your brand.
Email Copywriting Services
One-off sales email campaigns & automated sales email sequences.
Copy and implementation in your email platform if needed.
Email Sequence Examples:
Welcome sequence for new subscribers
Onboarding sequence for new clients
Re-engagement sequence to revive ‘cold’ subscribers
Nurture sequence to reward your most engaged subscribers
Follow-up sequence for event attendees
AD COPYWRITING
Find your target audience and turn ad views into traffic, clicks and purchases.
A well written ad can compel you to buy something you didn’t even know you wanted.
And most of that is down to impactful and persuasive copy that makes an offer irresistible to the reader.
Effective ad copy first captures your target audience’s attention, and then keeps it long enough to convince them you can solve their problems or meet their most pressing needs.
But you have only a few seconds to do this!
Your reader needs to get know, like and trust you quickly, understand what you can do for them and how, and find it easy to take the next step (usually clicking through to a landing page with more details of your offer).
You ad copy must be memorable, emotion-led, and overcome any objections your prospects might have to investing in you.
Key elements of great ad copy:
Powerful headlines that stoke interest and clearly capture how your offer will meet your audience’s needs or solve their problems.
Emotional triggers that spur your prospect into action by speaking to their pressing desires, needs, fears or concerns.
Specific benefits clearly demonstrated along with their life-changing impact, rather than just a list of features.
Use of appropriate scarcity and urgency that appeal to their fear of missing out and regretting not taking action to get what they want.
Ad Copywriting Services
Google or social media ads.
Word length according to recommendations for each platform.
Copy and implementation in your ad platform if needed.
DIGITAL PRODUCT COPYWRITING
The copy used in your sales assets is one of the most important aspects of launching and selling a digital product like an online course, programme or membership.
The words you use need to persuade your target customers that your offer is unique and will help them solve their problems or achieve their desires, and help them overcome any objections they might have to purchasing.
The world of info products is a crowded space nowadays, but it’s a great way to scale your brand, reach more people, and ultimately make more money in your business and live the life you dreamed about when you first started.
The words you choose and how you use them to talk about your offer are key to persuading your target customers that it’s unique and is the best one to help them solve a problem or achieve a specific goal.
You need to help them overcome any objections they might have to purchasing, showcase your authority in your industry, and demonstrate how your offer has helped others in the same position.
Let me write captivating and compelling copy for your whole sales funnel, whatever type of digital product you’re selling, including:
Lead magnets and landing pages - to get fresh leads into your email funnel
Sales page - the main web page that does all the heavy lifting and where you’ll direct all your traffic to
Email sequences - this can include a welcome sequence for new subscribers, a main launch sequence to promote your offer, a cart abandonment sequence to capture lost opportunities, and a post-purchase sequence for new customers
Other web pages such as the checkout page, thank you page, a waitlist landing page, and a webinar registration page if you’re using a webinar as your lead magnet
Scripts for sales videos and calls
Ad copy for paid Google or social media ads
DIGITAL PRODUCT COPYWRITING SERVICES
Copy and implementation if needed.
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BLOG POSTS & ARTICLES
People still read articles and blog posts, and well-written, engaging and genuinely useful content builds trust with your audience.
It helps your target customers or clients get to know your brand, trust in your expertise, and ultimately decide to invest in your services or digital products.
To work effectively to build that profitable relationship, your blog posts and articles need to:
Give your audience valuable information or advice, and offer them a quick win and something they can implement straight away
Be engaging and interesting to gain and keep your readers' attention for long enough so they read to the end
Link to your offers in a subtle, non-salesy way - blogs and articles are not about getting the hard sell but providing real value and building trust that might lead to sales further down the line
Be optimised for search engines through the use of elements such as key phrases and links so they can actually be found and made use of by your intended audience
Blog/Article Writing Services (optimised for search engines):
Up to 1, 000 words.
Copy and implementation if needed.
EMAIL CONTENT
Aside from sales email campaigns and sequences, your email subscribers should be receiving valuable and informative content from you on a regular basis.
Content that isn't focused on sales but instead helps maintain a trusting relationship with them by offering advice and information for free.
This should take the form of email newsletters that give them those free tips and quick wins. You can also update them on what's happening with your business and what new offers you have available.
Email Newsletter Writing Services
Up to 750 words.
Copy and implementation in your email platform if needed.
SOCIAL MEDIA CONTENT
Organic social media posts (rather than paid social media ads) are really important to connect with, educate, entertain and inform your target customers or clients.
All this helps with that all-important know, like, trust factor - something which, once established, will inevitably convert your audience's interest and engagement into desire and action.
Key elements of great social media content for businesses:
Relevant content
Your posts need to be relevant to your audience and what they're interested in and will engage with. Your target customer or client research will inform this.
Appropriate language and tone
You need to make sure your brand voice and messaging is consistent across your social media posts and with other content you're putting out. The language you use should also be the kind of language used by your prospects.
Mixture of content types
It's important not to spam your audience with constant sales messages. Promotional posts should be alternated with more educational, personal or entertaining content to maintain that trusting relationship between your followers and your brand
Strong hooks and CTAs
An intriguing opening sentence will encourage followers to read on and receive the main message of your social media post. Compelling Calls To Action (CTAs) do the next job of getting your reader to take the next step, such as visiting a dedicated landing page to sign up for a workshop or learn more about a product.
Social Media Writing Services
Post length according to best practice for each platform.
Copy and implementation in your social media platforms.
CASE STUDIES
Case studies demonstrate exactly how you've helped a previous customer or client solve a particular problem or achieve a certain goal.
They outline the initial objective, how your products or services fulfilled it, and the positive outcome that resulted.
Presenting detailed case studies on your website and in your other marketing materials is a great way to earn your prospects' trust and belief that they can achieve the same outcome with the help of your offers.
Case Study Writing Services
Between 1, 500 - 2, 000 words.
Copy and implementation if needed.
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PROOF-EDITING
Let me proof-edit your business documents or online marketing assets to ensure they’re perfect before publication.
Poor flow, sloppy spelling errors or grammar inconsistencies can turn potential customers or clients off working with you.
My proof-editing service for businesses combines a more in-depth editing process with final proofreading.
It includes attending to aspects such as:
Correct use of grammar, spelling, punctuation, tenses and syntax
Consistency in layout and formatting, e.g. paragraph and line spacing, capitalisation and hyphenation, indentation and section breaks, and numbering, pagination and sequencing
Readability, including the pace and flow of text, with attention to any instances of repetition or excess wording
Correct expression of dialogue (if used)
Presenting a polished document or piece of online content to your target audience is vitally important to maintain your good reputation and earn your prospects’ trust.
I proof-edit all sorts of content, including reports, grant applications, business plans, websites, blog posts, ads, emails, flyers and brochures.
AI CONTENT EDITING
Artificial intelligence is here to stay and tools like ChatGPT can help you maximise your time as a busy business owner.
Of course, as a trained and experienced sales copywriter, I don’t believe AI can ever match the output of a human being who understands the psychology behind sales and knows how to write in a way that compels target audiences to complete a purchase.
But, in this age of endless online content, using AI to keep up with the competition is nothing to be ashamed of.
The key though is to make sure your AI-generated content doesn’t sound like it’s come from a robot - this will help you stand out from the crowd - and that’s where I come in.
I edit online content such as blog posts, emails and website content which has been created using tools like ChatGPT.
My AI content editing service includes:
Making it sound more human and more conversational (depending on your ideal tone of voice and target audience) - like it’s coming straight from you
Ensuring your content offers something unique, e.g. a standout idea or perspective that neither AI tools nor your competitors could convey
Ensuring consistency with your brand style and the format of any previously written or generated content
Adding in keywords or phrases for SEO purposes to help your content get found online
Fact-checking to ensure the accuracy of any claims made or statistics presented
Correcting spelling, punctuation or grammar errors, and organising and editing text for clarity and readability
Adding and formatting headings and subheadings, and including numbering or bullet points to break up text
CONTENT REPURPOSING/REFRESHING
There's no need to write all your content from scratch every time.
Save time and energy by letting me edit existing content for other platforms so it both resonates with that particular audience and meets the platform requirements (such as character limit).
This can include:
Turning blog posts into shorter social media posts that still carry the essential messages your followers need to hear
Turning social media posts that have been well received by your audience into longer emails for subscribers or more in-depth blog articles
Using existing website content or podcast transcripts to write ads, social posts, emails or blogs
There are so many ways to refashion existing online content into other formats.
You don't need to reinvent the wheel!
You might also want to update existing content to reflect changes in your industry, ensure the info you’ve offered is still relevant, or make use of new stats or data to support your points.
Make use of my content refreshing service to maintain that trusting relationship with your audience by ensuring your content is up to date, relevant and high quality.
SEARCH ENGINE OPTIMISATION
There are two key stages to getting quality online content out to your audience - if you want to make a real impact that is.
The first is obviously writing something valuable, and the second is making sure your target market can actually find it and make use of it.
If you want to ensure the latter, then you need to optimise your online content for search engines.
Basically, you need to tell search engines what your content (and ultimately your business) is all about.
This includes your website and blog content, as well as images and videos.
My content SEO service involves optimising existing content for search engines, including:
Researching and adding keywords and key phrases into online text in optimal places according to SEO best practice
Writing optimised URLs (links), title tags (link text) and metadescriptions (link descriptor text) that effectively describe what the content is so your audience knows it’s valuable to them and so search engines know how to index it
Adding internal and external links within online content to help with search engine rankings
Adding alt tags (alternative text) and image tags (image descriptors) to images, as well as optimising file names
Optimising video titles and descriptions so they include relevant keywords and phrases while also clearly conveying what the video is about and why it will be useful to your target viewer
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Let me take care of your full content process, including:
Creating content strategies to achieve your marketing and business goals
Auditing existing content to see where and why it’s underperforming
Researching trending topics for maximum engagement and keywords for SEO purposes
Writing and implementing copy in your content management system
Monitoring content performance via relevant data and adjusting accordingly
Digital Marketing
Reach your target audience, grab their attention and convert them into paying clients or customers
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Gain clarity and direction with a tailored digital marketing strategy built around your business goals.
I assess your current online presence through a detailed audit of your website, social media, email marketing and overall customer journey. This helps identify what’s working, what’s not and where opportunities lie.
From there, I create a clear, actionable plan covering content, platforms, messaging and growth tactics.
Whether you're starting from scratch or looking to improve your results, I provide the insights and structure you need to move forward with confidence and purpose.
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Grow your brand and connect with your audience through strategic, results-driven social media marketing.
I help you plan, create and manage content across platforms like Instagram, Facebook and LinkedIn.
This includes content calendars, caption writing, hashtag research and branded visuals to ensure consistency and impact.
I also support engagement by responding to comments and messages, as well as analysing performance to refine your strategy over time.
Whether you want to increase brand awareness, drive traffic, or generate leads, I make sure your social media is working for your business — not just taking up your time.
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Turn your email list into a powerful marketing tool that nurtures leads and drives sales.
I design and manage targeted email campaigns, including newsletters, promotional emails and automated sequences such as welcome series and abandoned cart flows.
From writing compelling copy to designing visually appealing templates and segmenting your audience, I ensure your emails reach the right people with the right message.
I also track performance metrics like open rates and conversions, continuously optimising your campaigns to improve results and maximise your return on investment.
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Improve your visibility online and attract more of the right customers with effective SEO.
I optimise your website to help it rank higher on search engines like Google through keyword research, on-page optimisation and content improvements.
This includes refining page titles, meta descriptions, headings and website copy, as well as identifying technical issues that may affect performance.
I also help with content ideas that align with what your audience is searching for, ensuring your site not only ranks well but converts visitors into enquiries or sales.
The goal is sustainable, long-term growth in organic traffic.
Digital Product Sales Funnels
Full support for creating, marketing, selling & managing online courses, memberships & programmes
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Bring your ideas to life with professionally structured and engaging digital products.
I support you in creating online courses, memberships and programmes from the ground up — helping you organise your content, map out modules and design a seamless learning experience for your audience.
This includes structuring lessons, refining your messaging, formatting materials (workbooks, slides, resources), and ensuring everything is clear, valuable and easy to follow.
Whether you’re starting with a rough idea or need help refining existing content, I’ll make sure your digital product is positioned to deliver results and sell effectively.
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Turn your audience into paying customers with strategic, high-converting funnel copy.
I’ll write compelling content for every stage of your sales funnel, including landing pages, sales pages, email sequences and checkout pages.
My approach focuses on clear messaging, strong positioning and persuasive storytelling — highlighting the value of your offer and addressing your audience’s needs and objections.
Whether you’re launching a new product or improving an existing funnel, I create copy that guides potential customers from interest to action (i.e. sales).
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Ensure a smooth, professional experience for your customers from sign-up to completion.
Let me manage the technical side of your funnel, including setting up and maintaining course platforms, membership sites, payment systems and integrations.
I also provide customer support by handling enquiries, troubleshooting access issues and ensuring your clients feel supported throughout their journey.
This helps you maintain a positive customer experience, reduce refunds and free up your time to focus on growth and delivery.
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Build a thriving and engaged community around your digital products.
I’ll manage your membership groups or course communities (such as Facebook groups, Slack channels or platforms like Circle), ensuring members feel supported, welcomed and encouraged to participate.
This includes moderating discussions, responding to questions, posting prompts and maintaining a positive environment aligned with your brand.
A well-managed community not only improves client satisfaction but also increases retention and long-term value.
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Plan and execute successful course, membership or programme launches with a clear, strategic approach.
I’ll work with you to map out your entire launch — from pre-launch content and audience warm-up to live launch execution and post-launch follow-up.
This includes timeline planning, content strategy, email sequences and identifying the best promotional tactics for your audience.
I also offer audits of your existing funnels and launches, reviewing performance, identifying gaps and providing actionable recommendations to improve conversions and results for future launches.
“Sarah has helped us out by writing search engine optimised, location-specific content for our website. She has delivered high quality work which has always met our requirements and been delivered to deadline.
As a result of Sarah’s search engine optimised content, we have seen an uptick in bookings for our local hot tub hire services. We wouldn’t hesitate to work with her again on future online content for our business.”
— Rob, Hot Tub Hire Business